Pleasant minor league soft pop-rock with some psychy moments. From Grand Rapids, Michigan, this outfit would evolve into Rock Garden (who cut one 45 - Johnny's Music Machine/Love Is A Good Foundation on (Capitol 2806) 1970) then Garden (The Winds Of South Chicago/The First Day Of My Life (Capitol 2919) 1970). Both these 45s are best avoided.
Lead vocalist Joe McCargar and guitarist Bob Geis were high school mates playing in a local band. When their existing drummer and guitarist quit, shortly before a gig, they drafted in Steve Thrall, with whom they immediately struck up an accord. In the days that followed, David Idema - a family friend - and Ron Bera were added, and the band began to rehearse extensively.
They soon caught the eye of a booking agent, who got them a support slot for U.K. duo Harper and Rowe, who were doing a U.S. promotional tour. Harper and Rowe, didn't want to be upstaged by a local support, so the band changed their name to The Fredric on their way to the first gig in Fredric, Michigan. They soon developed a good local reputation, and opened shows for The Box Tops, Tommy James and The Shondells, and Yellow Balloon amongst others.
The oft-hyped-as-a psych-megabuck-rarity LP has seen a boot reissue, but even better is the Arf! Arf! CD reissue, which includes the non-LP Five O'Clock Traffic plus three cuts recorded for an aborted second album.
It should be said that, while the LP may not blow your mind, the music is of a consistently high quality throughout.